Get out of your niche

It used to be that “finding your niche” was the #1 constantly repeated advice given to content creators & creatives. Once you established your niche, whether it was literary book reviews or hand lettering pithy quotes, straying from the niche was a big no no! Over time with the advent of Instagram stories and reels/shorts, creators were encouraged to share more freely on those channels, but the rule of thumb was that the feed should stay hyper-curated.

Read →